Work Philosophy

As professionals working in the creative field, we are on the perpetual quest for ways and means to further enhance our understanding of the design industry. A domain which demands a quick turnaround of fresh ideas that is practical, original and impressionistic.

Design Philosophy

In many ways, design philosophy is about developing an understanding of how design operates within the confines of everyday life and hence it is imperative that we first establish a stable definition of what design philosophy actually is.

Design philosophy is an examination of the structural planning involved in the creation of any object / art that serves a particular function within the realms of our everyday life.

As designers we are often more interested in employing new design ideas in our work than studying the ontological nature of these concepts and how they can be applied constructively. Design philosophy is very much about analyzing the methodological practice of design as opposed to the design itself. It demands a re‐thinking of the entire design work flow in ways that allow designers to make best use of the resources at their disposal